Revolutionizing Canned Fish Packaging: Fisj by Simen Wahlqvist

A Unique Blend of Artisanal Design and Functionality in Packaging

Wahlqvist's Fisj is a new line of fictional breakfast spreads for FISJ Seafoods. The design aims to stand out on supermarket shelves with its bold type treatment and easily comprehensible visuals. The artisanal, colorful, and modern look sets it apart from the competition. The container is made of tin, while the pull tab, shaped like a fish hook, is made of reinforced steel. The design is unique in its simplicity, with even children being able to understand the concept of a fish on a hook at a glance.

The packaging is realized using a tin canister and a steel pull tab. A 250g paper wrap around adds to the visual appeal. The package dimensions are 105mm tall, 63mm wide, and 28mm thick. The design process involved extensive research, including walking through countless supermarket aisles to gather relevant information.

The key challenge in the design process was to show restraint and let the minimalist design language speak for itself. The design of "Fisj" is done in such a way that the viewer instantly gets the concept without even having to read the text on the package. The visual of the tin opener shaped like a hook tells a story without using words, alluding to how the product got from the sea, to the supermarket shelves, and eventually onto a slice of bread.

Wahlqvist's design was created in Oslo, from August 1st to August 21st, 2014. The design has been recognized for its excellence, winning the Golden A' Packaging Design Award in 2015. This prestigious award is granted to marvelous, outstanding, and trendsetting creations that reflect the designer's prodigy and wisdom, embodying extraordinary excellence and significantly impacting the world with their desirable characteristics.

In conclusion, Simen Wahlqvist's Fisj is a testament to the power of minimalist design and functionality in packaging. It is a design that not only stands out on supermarket shelves but also communicates its concept effectively to the consumer, promoting healthy eating in the process. The design's recognition with the Golden A' Packaging Design Award further underscores its impact and excellence in the field of design.